Adidas continue to sit on their majestic throne as the rulers of the cool street wear trainer brigade.
Trainers (or sneakers if you prefer) and skirts are absolutely HUGE at the moment. They have recently graced the magazine pages and blogger instagram feeds on a mission. The midi pleated skirt and street-wear trainer have been on the street-fashion rise over the last couple of seasons and now have joined forces together to conquer our wardrobes and our new season wish-lists. I think we need to thank Gucci for this influence. An influence that I am fast becoming a fan of (see my previous pleated skirt blog post here). There is something so easy about throwing on the light pleated summer midi skirt. The prettiness of the flowing fabric and the teamwork of the street trainer, hits the nail on the head with me. Now obviously I’m in love with any elastic waistband and shoe that I can run after kids in. But despite a waistline created by Gin and the requirements to be a daily baseball pitcher between the hours of 4-6pm, I still want to feel the little bit urban and cool.
The New Kicks In Town
Following from the huge success of Adidas re-launching versions of their iconic classic shoes. They have gone and done it again. Last year the Adidas Stan Smith was my main man. I adore my Stan’s (see my previous Stan Smith blog post here). To be honest, they kind of won my heart on the street trainer front and gave my converse a well deserved break. The Stans’ have paved the way for this seasons new kicks that have arrived in town. Please give a warm welcome to the Adidas Gazelle.
History of the Gazelle
The Adidas Gazelle OG (stands for original) first came on the scene in 1968. Apparently the German company, Adidas, originally designed the Gazelle to be a track shoe, but then later went on to ‘test’ it with the West German Football team as an indoor soccer shoe. The Gazelle was the first Adidas shoe to be made from suede, albeit kangaroo, and originally came in two colours; Red and Blue. Why name it Gazelle? Adidas was on a roll at the time of naming their shoes after fast land mammals; Jaguar, Panther
and Stan! By the 1970’s, the Gazelle was one of Adidas’ most popular models, today it stands as the most popular retro soccer shoes of all time.
*image 1970’s Adidas ad campaigns
The Music scene touch
Run DMC, the hip hop band, took the Adidas Gazelle from the indoor sport scene to the street and it became huge in 1986. The Gazelle was part of their street uniform and so the fans started to follow suit too.
The 90’s Gazelle echoes the sounds of the 90’s music scene. Remember the acid jazz clubs? the hip hop sounds? The Ministry of Sound along with a bloody good dose of 90’s Britpop and the mighty Oasis?! ahhhhh. Happy days. I had a Blue pair back then. Loved them.
Kate Loved her Gazelles
Adidas have been clever, very clever! Back in the early 90’s, a young Kate Moss was gaining full speed at striding onto the modelling scene. Moss is Boss in my book. She has always gone against the grain and sourced vintage pieces styling them up with contemporary classics. Her style back then was always vintage and pieces from Portobello Road market. She was often photographed wandering around London in her Adidas gazelle trainers and skirts and vintage attire.
*images from the brilliant book ‘Kate Moss Style’ by Angela Buttolph
Adidas have made a brilliant marketing move. They tapped into the iconic photo of Kate Moss, taken by Denzil McNeelance, in 1993, of Moss in her beloved Gazelles. Adidas approached Artist Doug Abraham (instagram @bessnyc4) to rework the iconic image for their 2016 re-launch of the Gazelle campaign. l love this stunning artwork piece. The message @adidasorignals featured on their instagram feed with this artwork was bang on “Steal from history. Nothing is sacred” with @bessnyc4 writing on his repost of the image “Remember the future. Rework the past”.
*Image Via Adidas
The Gazelles are back
Adidas have decided to dig into its archives and re-launch the Gazelle for 2016. Whether it’s the suede or the colours? the Gazelles are hitting the fashion and style spot like a dream. Adidas have based their re-launch on the 1991 version of the Gazelle. Here is where you can get your hands on a pair. I’m sure over the next few months, more places will open up to stocking them.
On the Canadian shopping front
Urban outfitters and their range of the Gazelle in classic colour options of red, black and cream.
Town shoes have the classic colours including the outstanding blue
On the UK shopping front
Adidas UK not only have the classic colours but carry a great selection of other colours including this gorgeous pink, green and navy.
Office shoes have the Burgundy option that Kate Moss wore in the 90’s
Styling the Gazelle
As always, I seek a good strong dose of contrast in my styling. These fab trainers are a winner paired with tailored pieces in your wardrobe as well as your casual pieces. I love mine with the pleated skirts, the pinstripes and the culottes, equally as much as with the denim jeans, denim shorts and skirts.
#OOTD: How I wear mine
Dressed down with jeans and one of my fave Zoe Karssen tees. An easy uniform to survive any Museum trip with the boys! I need to wear a pedometer for how many miles I walk, following them around the exhibits, countless times over!
Wearing: Zoe Karssen grey bat tee, H&M flares that I cropped myself (snip, snip) Red Sunnies from The Outnet by Preen By Thornton Bregazzi & Adidas red Gazelles.
Dressed up with a pleated midi skirt. For those days when I don’t want to wear my jeans again or a denim skirt. A day off from the denim bottom comes via this bloody fab skirt from Asos. This gem ticks all my boxes as its easy to wear, looks great with trainers or heels. There is also no escaping how bloody brilliant this skirt is for combining my two great loves, animal print and a stripe. Well done Asos!! We bloody love you (especially as you ship internationally xx).
Wearing: Mango “Bowie” denim jacket, Gap black Tank, ASOS pleated skirt & Adidas red Gazelles.